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AFW INFLUENCER CONTENT

31 May June - 31 July 2021

Project Name

Fashion Week x Foldables

Objective

Drive brand and product desire with young and premium females.

Seeded product with select fashion influencers to develop a series of premium and high impact films around Fashion Week that we amplified across paid and owned channels.

Tactic

Tap into the cultural property of AFW and its earned potential to align Samsung Galaxy to fashion and premium brands, working with fashion influencers to develop content in their own style to drive WOM.

Rationale

Audience

Young and premium females.

Results

Creative tracking showed high brand recognition. Media performance met benchmarks. Qualitative feedback from audience included "Very trendy ad", "I realy like it. Bold. Engaging."

  • Social - 1x1 and 9x16 across Instagram

Creative

CREATIVE

AFW Influencer Content
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