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BRANDED INFLUENCER CONTENT
June 2021

Project Name
Galaxy Z Flip Influencer Content
Objective
Drive Samsung Galaxy brand desire and active consideration of Galaxy Z Flip.
Partnered with 3 influencers to develop local content as global content was not appropriate for the local audience. Seeded the content across Samsung owned and paid channels.
Tactic
We needed extra creative to supplement global creative, and so a cost effective method was to recruit fashion and lifestyle influencers to develop the creative for us.
Rationale
Audience
Young and premium females.
Results
Premium, fashion-forward creative that we were able to produce at a reasonable cost.
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Social - Instagram 1x1, 9x16
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YouTube - 16x9
Creative
CREATIVE





Branded Influencer Content
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