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BRANDED INFLUENCER CONTENT

June 2021

Project Name

Galaxy Z Flip Influencer Content

Objective

Drive Samsung Galaxy brand desire and active consideration of Galaxy Z Flip.

Partnered with 3 influencers to develop local content as global content was not appropriate for the local audience. Seeded the content across Samsung owned and paid channels.

Tactic

We needed extra creative to supplement global creative, and so a cost effective method was to recruit fashion and lifestyle  influencers to develop the creative for us.

Rationale

Audience

Young and premium females.

Results

Premium, fashion-forward creative that we were able to produce at a reasonable cost.

 

  • Social - Instagram 1x1, 9x16

  • YouTube - 16x9

Creative

CREATIVE

Branded Influencer Content
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