CONTRA INFLUENCER CONTENT
Sep 2020, June 2021

Project Name
Samsung Tribe x Galaxy Z Flip
Objective
Drive Samsung Galaxy brand desire and active consideration of Galaxy Z Flip, positioning it as a premium and fashion-forward device.
Gifted two of our Samsung Tribe members with Galaxy Z Flip in exchange for a discounted rate for content production and seeding of the content on their channels. Some deliverables were free of charge, but given their "Macro" classification, payment for their services was also necessary.
Tactic
Followers trust influencers over brands, so we worked with a select few in order to win over our target audience with Galaxy Z Flip, providing product in exchange for discounted rates and extra deliverables.
Rationale
Audience
Young and premium females.
Results
Native content produced by influencers that positioned Galaxy Z Flip as premium and fashion-forward, seeded to 1.5m+ users across Instagram.
Social - 1x1 and 9x16 for Instagram
Creative
CREATIVE



