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GALAXY FOLD CAMPAIGN

30 Oct - 31 Dec 2019

Project Name

Galaxy Fold Local Launch Campaign

Objective

Elevate the Samsung Galaxy brand via Galaxy Fold, and drive conversion of Galaxy Fold.

Elevate brand and product stories to drive emotional attachment through each campaign phase and across Digital and Print media channels.

Tactic

Elevate brand to drive emotional attachment - move from functional to emotional attachment to make the brand more sticky.

 

Integrated marketing - delivering a unified message to end-users through various channels is more efficient and provides more impact than isolating messages to one channel.

Rationale

Audience

  • Creative target: The Modern Luxury and Premium Tech Hunters

  • Media target: Premium Australians, reached via contextual environments (e.g. Vogue), and via programmatic targeting (demo)

Results

Full post campaign report unavailable due to internal changes, however hygiene media metrics were met across Search, OLV, YouTube, Facebook, Instagram, Publisher Display (GQ, Vogue, Boss Hunting, Harper's BAZAAR, AFR).

  • Social

  • Display

  • Luxury magazines

  • Native sponsored content

  • OLV

  • YouTube

Creative

CREATIVE

Galaxy Fold
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