GALAXY FOLD CAMPAIGN
30 Oct - 31 Dec 2019

Project Name
Galaxy Fold Local Launch Campaign
Objective
Elevate the Samsung Galaxy brand via Galaxy Fold, and drive conversion of Galaxy Fold.
Elevate brand and product stories to drive emotional attachment through each campaign phase and across Digital and Print media channels.
Tactic
Elevate brand to drive emotional attachment - move from functional to emotional attachment to make the brand more sticky.
Integrated marketing - delivering a unified message to end-users through various channels is more efficient and provides more impact than isolating messages to one channel.
Rationale
Audience
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Creative target: The Modern Luxury and Premium Tech Hunters
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Media target: Premium Australians, reached via contextual environments (e.g. Vogue), and via programmatic targeting (demo)
Results
Full post campaign report unavailable due to internal changes, however hygiene media metrics were met across Search, OLV, YouTube, Facebook, Instagram, Publisher Display (GQ, Vogue, Boss Hunting, Harper's BAZAAR, AFR).
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Social
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Display
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Luxury magazines
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Native sponsored content
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OLV
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YouTube
Creative
CREATIVE
























