top of page

GALAXY S9, NOTE9 SELL-OUT 

October - November 2018

Project Name

Tune in with Galaxy

Objective

 1. Close the sales gap via a GWP           offer, targeting upgraders and           switchers.

  • Upgrade existing Samsung owners (154k)

  • Recruit Android and Apple fence sitters (38k)

 2. Drive awareness of the GWP             offer

Drive conversion with a compelling Gift With Purchase (GWP) offer across the Samsung Galaxy range.

Tactic

Convert in market customers in the review and evaluate phase of the CDJ by illustrating the superiority of Samsung Galaxy phones (S9, S9+ & Note9) and providing a compelling value add GWP offer.

Premium personal headsets are considered luxury item that Australians desire but don’t necessarily want to purchase outright.  Seen as a “love to have” vs “need to have”.

Rationale

Audience

Mass - Upgraders and Switchers

Results

  • Awareness media metrics were achieved

  • We achieved incremental sell-out of Galaxy S9 and Note9 for the offer period across the sales channels

  • Social

  • Display

  • Retail OOH

  • OLV

Creative

CREATIVE

Galaxy S9, Note9 Sell-out
bottom of page