GALAXY S9, NOTE9 SELL-OUT
October - November 2018

Project Name
Tune in with Galaxy
Objective
1. Close the sales gap via a GWP offer, targeting upgraders and switchers.
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Upgrade existing Samsung owners (154k)
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Recruit Android and Apple fence sitters (38k)
2. Drive awareness of the GWP offer
Drive conversion with a compelling Gift With Purchase (GWP) offer across the Samsung Galaxy range.
Tactic
Convert in market customers in the review and evaluate phase of the CDJ by illustrating the superiority of Samsung Galaxy phones (S9, S9+ & Note9) and providing a compelling value add GWP offer.
Premium personal headsets are considered luxury item that Australians desire but don’t necessarily want to purchase outright. Seen as a “love to have” vs “need to have”.
Rationale
Audience
Mass - Upgraders and Switchers
Results
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Awareness media metrics were achieved
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We achieved incremental sell-out of Galaxy S9 and Note9 for the offer period across the sales channels
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Social
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Display
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Retail OOH
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OLV
Creative
CREATIVE
























