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October - December 2015

Project Name

Galaxy Studio

Objective

Disrupt at path to purchase and invite customers to interact and trial our products in a controlled environment, driving WOM and desire.

A branded Samsung Galaxy experience to showcase the latest range across mobile, tablet, and wearables. Touring 9x key shopping centres across Australia.

Tactic

Address barriers to purchase via trial and GWP offer.

Rationale

Audience

Mass

Results

  • Footfall: 27k vs 105k goal

  • Demonstrations: 17.3k vs 17.4k goal

  • Sales: 159 vs 123 goal

Samsung Galaxy Studio, an architectural structure that takes cues from premium retail spaces. Utilising steel, light and high gloss surfaces we were able to ensure we presented our range with modern sophistication.

Creative

CREATIVE

Galaxy Studio Experiential
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