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GALAXY Z FLIP CAMPAIGN

March - August 2020

Project Name

Galaxy Z Flip Local Launch Campaign

Objective

  • Provide an answer to “why Galaxy?” by turning heads, and changing brand perceptions by leveraging Galaxy Z Flip

  • Drive conversion of Galaxy Z Flip

Position Galaxy Z Flip as a lifestyle, not a phone, seeding premium and female centric content via paid, earned, and owned channels.

Tactic

Elevate brand to drive emotional attachment - Galaxy Z Flip has a truly breakthrough design, one that draws attention and fuels desire, so we leveraged its pulling power to build connections with female audiences

 

Integrated marketing - delivering a unified message to end-users through various channels is more efficient and provides more impact than isolating messages to one channel

Rationale

Audience

  • Creative target: The Modern Luxury and Premium Tech Hunters

  • Media target: Premium Australians, reached via contextual environments (e.g. Vogue), and via programmatic targeting (demo)

Results

Unable to locate post campaign report, but at a high level, the campaign did achieve hygiene media benchmarks, and creative testing was positive. We did recognise however that we had too many creative variations.

  • Social

  • Display

  • YouTube

  • Native Sponsored Content

  • Influencers

Creative

CREATIVE

Galaxy Z Flip
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