GALAXY Z FLIP CAMPAIGN
March - August 2020

Project Name
Galaxy Z Flip Local Launch Campaign
Objective
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Provide an answer to “why Galaxy?” by turning heads, and changing brand perceptions by leveraging Galaxy Z Flip
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Drive conversion of Galaxy Z Flip
Position Galaxy Z Flip as a lifestyle, not a phone, seeding premium and female centric content via paid, earned, and owned channels.
Tactic
Elevate brand to drive emotional attachment - Galaxy Z Flip has a truly breakthrough design, one that draws attention and fuels desire, so we leveraged its pulling power to build connections with female audiences
Integrated marketing - delivering a unified message to end-users through various channels is more efficient and provides more impact than isolating messages to one channel
Rationale
Audience
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Creative target: The Modern Luxury and Premium Tech Hunters
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Media target: Premium Australians, reached via contextual environments (e.g. Vogue), and via programmatic targeting (demo)
Results
Unable to locate post campaign report, but at a high level, the campaign did achieve hygiene media benchmarks, and creative testing was positive. We did recognise however that we had too many creative variations.
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Social
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Display
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YouTube
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Native Sponsored Content
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Influencers
Creative
CREATIVE
























