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GALAXY Z FOLD3 | Z FLIP3 CAMPAIGN

August - November 2021

Project Name

Galaxy Z Fold3 | Z Flip3 Local Launch Campaign

Objective

Full-funnel campaign

  1. Cold: Build salience

  2. Warm: Create undeniable desire

  3. Hot: Drive conversion

Tactic

Inspire and emotionally connect via high impact channels that align to our premium positioning. Environments that enable storytelling, deliver efficient reach at scale (Social YTMHs, TV, etc.) and AO digital to nurture our audience through the funnel.

Rationale

To build the foldable category we needed to reach mass audiences across a variety of channels through the funnel while providing compelling reasons to ditch the “flat phone”.

Audience

Creative target:

  • Trailblazers (Fold)

  • Trendsetters (Flip)

 

Media target:

  • Mass - Upgraders and Switchers

Results

Results pending

  • Social

  • Display

  • OOH

  • TV

  • OLV

Creative

CREATIVE

Galaxy Z Fold3 | Z Flip3
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