GALAXY Z FOLD3 | Z FLIP3 CAMPAIGN
August - November 2021

Project Name
Galaxy Z Fold3 | Z Flip3 Local Launch Campaign
Objective
Full-funnel campaign
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Cold: Build salience
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Warm: Create undeniable desire
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Hot: Drive conversion
Tactic
Inspire and emotionally connect via high impact channels that align to our premium positioning. Environments that enable storytelling, deliver efficient reach at scale (Social YTMHs, TV, etc.) and AO digital to nurture our audience through the funnel.
Rationale
To build the foldable category we needed to reach mass audiences across a variety of channels through the funnel while providing compelling reasons to ditch the “flat phone”.
Audience
Creative target:
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Trailblazers (Fold)
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Trendsetters (Flip)
Media target:
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Mass - Upgraders and Switchers
Results
Results pending
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Social
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Display
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OOH
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TV
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OLV
Creative
CREATIVE






















