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LIFESTYLE INFLUENCER CONTENT
13 July 2015

Project Name
Gold and Cold
Objective
Drive Samsung Galaxy brand desire and active consideration of Galaxy S6 edge with young females.
Seeded product to fashion influencer Nadia Fairfax to develop premium lifestyle photography which she then seeded across her blog and social channels. Also leveraged across Samsung owned channels.
Tactic
Tapped into the benefits of influencer marketing (word-of-mouth and social proof) by extending reach to new audiences through a trusted source.
Rationale
Audience
Young females.
Results
Exposure to Nadia's 200k+ social following, inclusion in two blog posts, and new lifestyle content for us to leverage.
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Social - 1x1 and 9x16 across Instagram
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Blog post - Native article with imagery
Creative
CREATIVE











Lifestyle Content
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