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LIFESTYLE INFLUENCER CONTENT

13 July 2015

Project Name

Gold and Cold

Objective

Drive Samsung Galaxy brand desire and active consideration of Galaxy S6 edge with young females.

Seeded product to fashion influencer Nadia Fairfax to develop premium lifestyle photography which she then seeded across her blog and social channels. Also leveraged across Samsung owned channels.

Tactic

Tapped into the benefits of influencer marketing (word-of-mouth and social proof) by extending reach to new audiences through a trusted source.

Rationale

Audience

Young females.

Results

Exposure to Nadia's 200k+ social following, inclusion in two blog posts, and new lifestyle content for us to leverage.

  • Social - 1x1 and 9x16 across Instagram

  • Blog post - Native article with imagery

Creative

CREATIVE

Lifestyle Content
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