NATIVE CONTENT PARTNERSHIP
June 2018

After Dark
Samsung x
Concrete Playground
Project Name
Objective
Drive awareness and active consideration of Galaxy S9.
Showcase the superior low light camera capabilities of Galaxy S9 by telling our audience about interesting places to visit after-dark and beautifully capturing the city with Galaxy S9 and its Super Low Light camera. Seeded via social, CP dotcom, and eDM.
Tactic
Concrete Playground’s platform inspires culture seekers to behave like tourists in their own cities and discover something new every day. 95% of the Concrete Playground audience is between 18 and 35 years old (millennials) so they’re the perfect partner for us to showcase the amazing Super Low Light camera on the Galaxy S9 and S9+.
Rationale
Audience
Millennials.
Results
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1.3m site ad impressions
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3.3m+ social impressions
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85k social likes
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3.2k comments
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4k shares
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Native articles - 20+ native articles with 100+ photos taken #withGalaxy by renowned photographer Cole Bennetts
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Events - 2 events to showcase the amazing Super Low Light capabilities of Galaxy S9 to Concrete Playground readers
Creative
CREATIVE
























