top of page

NATIVE HOW-TO CONTENT

30 June - 30 July 2018

Project Name

All Nighters Samsung x Vice

Objective

Drive awareness and active consideration of Galaxy S9.

Showcase the superior low light camera capabilities of Galaxy S9 by enlisting fascinating young people who are up in the night to document their nocturnal adventures.

Tactic

From every corner of the planet, Vice’s immersive, caustic, ground-breaking and often bizarre stories have changed the way people think about culture, crime, art, parties, fashion, and other subjects that don't even have names yet. Bottom line, Vice is considered cool amongst millennials, and we wanted in.

Rationale

Audience

Millennials.

Results

  • 373k site ad impressions

  • 1.4m+ social impressions

  • 680+ social likes

  • 230+ comments

  • 40 shares

  • How-to films - 1', 30", 15"

  • Native articles - Native articles with imagery

  • Social - Instagram stories

Creative

CREATIVE

Native How-To Content
bottom of page