NATIVE HOW-TO CONTENT
30 June - 30 July 2018

Project Name
All Nighters Samsung x Vice
Objective
Drive awareness and active consideration of Galaxy S9.
Showcase the superior low light camera capabilities of Galaxy S9 by enlisting fascinating young people who are up in the night to document their nocturnal adventures.
Tactic
From every corner of the planet, Vice’s immersive, caustic, ground-breaking and often bizarre stories have changed the way people think about culture, crime, art, parties, fashion, and other subjects that don't even have names yet. Bottom line, Vice is considered cool amongst millennials, and we wanted in.
Rationale
Audience
Millennials.
Results
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373k site ad impressions
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1.4m+ social impressions
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680+ social likes
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230+ comments
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40 shares
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How-to films - 1', 30", 15"
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Native articles - Native articles with imagery
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Social - Instagram stories
Creative
CREATIVE





