6 July - 28 July 2017

Project Name
Infinity Sounds
Objective
Drive Galaxy brand desire and active consideration of Galaxy S8.
Delivered a world class music experience with Boiler Room (both IRL and online) that demonstrated Galaxy S8 in a music context. It was the world's first Boiler Room that was entirely captured with a phone. Our aim was to create a consumer experience that showcased the Galaxy S8 product features through content creation, visual installation, and a revolutionary broadcast method that placed the Galaxy S8 smartphone at the heart of music streaming culture.
Tactic
Activate a lifestyle experience aligned to the music passion point vertical in collaboration with a respected property in order to get in front of our millennial audience in relevant and meaningful way.
Rationale
Audience
Millennials aged between 25-35 who enjoy music.
Results
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Almost 1m Australians turned in live to celebrate the first Boiler Room captured through the lens of a smartphone
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14min average viewing time
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10.6m PR reach
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3.15m social media reach
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Positive PR and social sentiment
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Event activation
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Facebook and Boiler Room live stream
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Mini doco series seeded on Facebook
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PR - Ed
Creative
CREATIVE















