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6 July - 28 July 2017

Project Name

Infinity Sounds

Objective

Drive Galaxy brand desire and active consideration of Galaxy S8.

Delivered a world class music experience with Boiler Room (both IRL and online) that demonstrated Galaxy S8 in a music context. It was the world's first Boiler Room that was entirely captured with a phone. Our aim was to create a consumer experience that showcased the Galaxy S8 product features through content creation, visual installation, and a revolutionary broadcast method that placed the Galaxy S8 smartphone at the heart of music streaming culture.

Tactic

Activate a lifestyle experience aligned to the music passion point vertical in collaboration with a respected property in order to get in front of our millennial audience in relevant and meaningful way.

Rationale

Audience

Millennials aged between 25-35 who enjoy music.

Results

  • Almost 1m Australians turned in live to celebrate the first Boiler Room captured through the lens of a smartphone

  • 14min average viewing time

  • 10.6m PR reach

  • 3.15m social media reach

  • Positive PR and social sentiment

  • Event activation

  • Facebook and Boiler Room live stream

  • Mini doco series seeded on Facebook

  • PR - Ed

Creative

CREATIVE

Online Music Festival
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