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September 2017

Project Name

Galaxy Note8 Evaluation display banners

Objective

Drive evaluation of Galaxy Note8.

Developed local animated display creative to communicate the product feature in a human tone up front to avoid being too functional. The use of imagery maintains the aspirational layer from the global key visual, and the phone is brought in only for end frame CTA messaging. Also developed a select few banners targeted to iPhone owners.

Tactic

We had a job to do in bringing to life the product features in a locally relevant way that encouraged users to further explore Galaxy Note8, whilst moving the Samsung brand away from a cold techy brand, to a lifestyle and relevant brand.

Rationale

Audience

Mass

Results

Due to the age of the campaign, results could not be located.

  • Digital display

Creative

CREATIVE

Personalised S Pen Creative
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