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TIKTOK INFLUENCER UNBOXING
September 2021
Project Name
Galaxy Z Flip3 Unboxings
Objective
Drive awareness and active consideration of Galaxy Z Flip3.
Recruit TikTok influencers to showcase what they love about Galaxy Z Flip3 with aspirational and authentic content in order to create talkability with their fans.
Tactic
We wanted to show young Australians that our new Galaxy Z Flip3 is not only a piece of true innovation. It is cool, stylish, and the new must have phone. The most effective (and efficient) way to achieve this is to leverage the social credibility of influencers.
Rationale
Audience
Millennials + Gen Z.
Results
Pending.
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Social - Thumb stopping unboxing content across 2 influencers seeded across TikTok and YouTube
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Native articles - Buzzfeed and Centennial Beauty
Creative
CREATIVE
TikTok Influencer Unboxing
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