September 2016
Project Name
Vogue's Fashion Night Out
Objective
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Drive brand desire and trial of Galaxy S7 by connecting with our consumer's world and their passions
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Drive registration for Samsung Pay and AMEX, leveraging AMEX’s principle sponsorship and focus on mobile payments
Deliver a Galaxy experience that demonstrates Galaxy S7's camera and Samsung Pay in a fashion and retail context.
Tactic
Appeal to young female audiences through a fashion partnership in order to drive brand desire.
Rationale
Audience
Female millennials aged between 25-35
Results
Melbourne
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Footfall: 573
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Impressions: 1432
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Emails sent: 544
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Unique emails collected: 306
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Email Open Rate: 78%
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Photos taken: 860
Sydney
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Footfall: 378
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Impressions: 945
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Emails sent: 188
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Unique emails collected: 149
Premium booth construction that showcased Samsung technology and the camera capabilities of Galaxy S7.
Creative
CREATIVE
