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September 2016

Project Name

Vogue's Fashion Night Out

Objective

  • Drive brand desire and trial of Galaxy S7 by connecting with our consumer's world and their passions 

  • Drive registration for Samsung Pay and AMEX, leveraging AMEX’s principle sponsorship and focus on mobile payments

Deliver a Galaxy experience that demonstrates Galaxy S7's camera and Samsung Pay in a fashion and retail context.

Tactic

Appeal to young female audiences through a fashion partnership in order to drive brand desire.

Rationale

Audience

Female millennials aged between 25-35

Results

Melbourne

  • Footfall: 573

  • Impressions: 1432

  • Emails sent: 544

  • Unique emails collected: 306

  • Email Open Rate: 78%

  • Photos taken: 860

Sydney

  • Footfall: 378

  • Impressions: 945

  • Emails sent: 188

  • Unique emails collected: 149

Premium booth construction that showcased Samsung technology and the camera capabilities of Galaxy S7.

Creative

CREATIVE

Vogue Fashion Activation
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