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VOGUE AND GQ PARTNERSHIP
October 2019

Project Name
Galaxy Fold x Vogue & GQ
Objective
Drive Samsung Galaxy brand desire via Galaxy Fold marketing.
Vogue and GQ partnership where we developed premium, fashion skewed content that we seeded across paid media, influencers and PR.
Tactic
Our task was to shift brand perceptions of Samsung, moving from dull and techy to premium and fashion-forward. We leveraged the brand equity of Vogue and GQ as well as influencers to move the needle.
Rationale
Audience
Young and premium millennials.
Results
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Premium, fashion-forward creative
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Met impression and engagement targets
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Aligned Samsung with high-end fashion
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Social - Instagram 1x1, 9x16
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YouTube - 16x9
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Advertorial
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Influencer posts
Creative
Vogue and GQ Partnership
CREATIVE

























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