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VOGUE AND GQ PARTNERSHIP

October 2019

Project Name

Galaxy Fold x Vogue & GQ

Objective

Drive Samsung Galaxy brand desire via Galaxy Fold marketing.

Vogue and GQ partnership where we developed premium, fashion skewed content that we seeded across paid media, influencers and PR.

Tactic

Our task was to shift brand perceptions of Samsung, moving from dull and techy to premium and fashion-forward. We leveraged the brand equity of Vogue and GQ as well as influencers to move the needle.

Rationale

Audience

Young and premium millennials.

Results

  • Premium, fashion-forward creative

  • Met impression and engagement targets

  • Aligned Samsung with high-end fashion

 

  • Social - Instagram 1x1, 9x16

  • YouTube - 16x9

  • Advertorial

  • Influencer posts

Creative

Vogue and GQ Partnership

CREATIVE

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